Header

Language Selection

Main navigation

Search

Colors of the American Express Cards

American Express credit cards come in different colors. We will give you an overview of which card has which color – and which benefits.

Eine grüne American Express Kreditkarte zusammen mit einer kleinen Papiertragetasche, gehalten von einer weiblichen Hand
Written by Redaktion AMEXperience 01.07.2025

Colors and fees for American Express Cards

Platinum, gold, green or blue – the colors of the American Express Cards tell you at a glance which American Express credit card model it is. Each card has a specific combination of benefits and services.

These are the cards, their colors and the respective annual fees

  • Platinum Card: Platinum, annual fee CHF 900, CHF 450 in the first year
  • Gold Card: Gold, annual fee CHF 350, CHF 175 in the first year
  • American Express Card: Green, annual fee CHF 140, free for the first year
  • BLUE credit card: Blue, annual fee CHF 80, CHF 40 in the first year 

You can make cashless payments with all cards – quickly, easily and securely. If you look at the other benefits in detail, you will find out which card suits you and your lifestyle best. 

Comparison of the travel benefits of credit cards

Attractive hotel benefits, access to airport lounges and much more: The premium cards from American Express provide you with extensive benefits when traveling. So if you travel a lot, the annual fee can quickly pay for itself.

Hotel and airline benefits with the Platinum Card

The Platinum Card comes with participation in the two hotel programs from American Express: Fine Hotels + Resorts and The Hotel Collection. These programs offer you discounted overnight stays, early check-in, late check-out and room upgrades at more than 1,600 hotels worldwide.

The Platinum Card also gives you direct access to an elevated status in the loyalty programs of various luxury hotels: You also benefit from special advantages at the hotel groups Marriott, Hilton, Radisson and Meliá.

As a Platinum Cardholder, you will also receive special conditions with various partner airlines. Up to 20% discount on bookings in Economy, Business or First Class are possible.

Airport lounges for relaxed traveling  

Bridging waiting times in a pleasant atmosphere or relaxing before a long-haul flight. With the Platinum Card, this is possible in 1,700 airport lounges worldwide. These lounges offer drinks, food, often even sleeping facilities and spa areas. As a Gold Cardholder, you also benefit: The gold-colored Amex card gives you free lounge access twice a year.

Traveling well with car hire benefits

With the car rental providers SIXT, Hertz and Avis, the Platinum Card gives you a higher status in the loyalty programs, for example upgrades to the next higher vehicle class and special rates. In addition, eight partial credits of CHF 25 per year are included with SIXT ride, which you can use for limousine or chauffeur services.

These benefits are not available with the Gold Card, but there are discounts on car hire bookings via Rentalcars.com. Perfect for a spontaneous road trip, for example.

So it turns out that Platinum is the right American Express Card for people who travel a lot. However, the Gold Card also offers some advantages and is suitable if you are traveling occasionally and want more convenience. 

Eine silberne Kreditkarte von American Express und ein roter Schweizer Reisepass auf einem Lederetui, hochgehalten von einer Hand

Swisscard Media Info

Officially issued by Swisscard AECS GmbH 01.07.2025

Publisher: Alex Becher

Rights: Alex Becher for American Express Switzerland editorial use

Fly more favorably

With the Platinum Card you receive a flight voucher from SWISS worth CHF 100 per year. So you can start your next flight at a particularly favorable price.

More information about the Platinum Card

Apply for a Platinum Card

These insurance policies are offered by the cards

You can’t go on a trip due to illness, your suitcase gets lost or you have an accident with a hire car? You are covered for these and similar cases with American Express credit card insurance. The insurance included depends on the card.

The Platinum Card has the most comprehensive insurance package and includes, among other things: 

  • Travel Cancellation and Curtailment Insurance
  • Loss Damage Waiver for Rental Cars
  • Luggage Insurance
  • Travel Inconvenience Insurance
  • Transport Accident Insurance
  • Purchase Protection Insurance
  • Extended guarantee 

The Gold Card also impresses with several relevant insurance policies, for example Foreign Travel Medical Expenses Insurance, Travel Inconvenience Insurance, Transport Accident Insurance and Purchase Protection Insurance.

And even the green American Express Card and the BLUE credit card, both of which are available for a small annual fee, include Transport Accident Insurance and (in the case of the American Express Card) Travel Inconvenience Insurance. 

Eine goldene Kreditkarte von American Express auf einem braunen Lederetui aus auf einem gemusterten Holztisch, gerahmt von zwei gefüllten Rotweingläsern

Swisscard Media Info

Officially issued by Swisscard AECS GmbH 01.07.2025

Publisher: Alex Becher

Rights: Alex Becher for American Express Switzerland editorial use

Bonus programs and other benefits

In addition to the travel benefits and insurance included, American Express credit cards have a number of additional benefits depending on the color: The bonus program, in which you as the cardholder participate free of charge, offers attractive rewards, some cards offer a restaurant credit and all customers can look forward to special offers.

Bonus points with Membership Rewards

In the Membership Rewards bonus program, you collect points with every purchase, which you can later exchange for a wide range of rewards. You can also pay with the points you collect at selected locations. The bonus program is included with all cards except the BLUE credit card.

Lifestyle benefits with the Platinum and Gold colors

The two more upmarket credit cards impress with various additional benefits. For example, the Gold Card offers a dining credit and special streaming benefits. The Platinum Card impresses with many benefits in the areas of dining, shopping, nightlife and events.

Offers via American Express Selects

With the American Express Selects program, you can enjoy special offers and discounts as an American Express credit cardholder, for example in certain hotels, restaurants and shops. This applies to all Amex credit cards, even the low-cost blue card. It is therefore worth exploring the offer. 

American Express Cards: Which color suits you best?

From the Platinum Card with the most extensive benefits and insurance to the Gold Card and American Express Card to the BLUE credit card with the lowest annual fee, American Express has the right color for every lifestyle.

While the blue card is ideal as a credit card for beginners, the Platinum Card is ideal for frequent travelers with high expectations. In between are the Gold Card, which offers various attractive benefits and insurance, and the green American Express Card, which impresses with a few insurance policies and the Membership Rewards program, among other things. 

Frequently asked questions and answers

American Express credit cards are available in Platinum, Gold, Green and Blue. All cards are associated with certain benefits and come with different annual fees.

The various credit cards differ in terms of the services they offer and the annual fee. The Platinum Card and Gold Card offer extensive travel benefits and insurance. The American Express Card and the BLUE credit card have lower annual fees and therefore offer fewer but also interesting benefits.

The Platinum Card from American Express offers the most extensive benefits of the four cards: Among other things, the card includes unlimited lounge access at airports, numerous insurance policies and extensive hotel benefits. Accordingly, the annual fee for this card is also the highest, but it quickly pays for itself with regular use.

With an annual fee of CHF 80 (only CHF 40 in the first year), the BLUE credit card is the cheapest card from American Express. However, it also offers fewer benefits than the other cards. It is therefore well suited as an entry-level credit card.

There is no general answer to this question. It depends on your personal lifestyle and preferences. For example, the BLUE credit card is suitable for beginners, while frequent travelers who value extra convenience will benefit most from the Platinum Card.

You might also be interested in

Gold Card and Platinum Card in comparison

Which American Express credit is for you – the Gold Card or the Platinum Card?  
The credit card comparison shows which card is best suited to you and provides an overview of its numerous advantages. Find out which card suits your lifestyle here.

Travel advantages with American Express

Relax at the airport lounge before your trip and benefit from hotel advantages and other privileges at your vacation destination. Your constant companion: the Platinum Card from American Express, which makes these attractive travel benefits possible.

Membership Rewards

With the Membership Rewards bonus program from American Express, you collect bonus points with every payment that you can exchange for attractive rewards or use in order to pay for selected purchases.

american-express-platinum
Apply for an American Express Platinum Card

Apply for an American Express Platinum Card