Streaming benefit: blue Sport

With the American Express Gold Card streaming benefit, you enjoy 6 months of your blue Sport subscription for free. This means you can enjoy all matches of the UEFA Champions League, the UEFA Europa League, the Super League, the Challenge League and the LALIGA, as well as many more from the top international leagues. The offer also applies if you have already subscribed to blue Sport.

As a new blue Sport customer

You will receive your blue Sport voucher code automatically by email once your American Express Gold Card has been successfully issued. You can then register as a new customer with blue Sport and enter your voucher code. Further information on the blue Sport offer as well as the registration page are available here.

If you already have an American Express Gold Card

You will receive a personal promotion code by email.¹ If you have not subscribed to blue Sport yet, register directly on the blue Sport registration page.

As an existing blue Sport customer

1. Click the following link.
2. An email with a message is automatically generated.
3. Complete the email with your Swisscard customer number, the first 7 digits of your new American Express Gold Card and your personal promotion code, which you will receive from us as American Express Gold Cardholder by email.
4. Send the email to the blue customer service: kundendienst@blue.ch

Enjoy the full benefits as soon as the blue customer service has contacted you.

You can watch blue Sport via the blue TV app on all smartphones, tablets, laptops, smart TVs and TV boxes of your choice.

You can find more information here.

You have until December 31, 2026 to redeem your personal promotion code¹. Once you have redeemed it, you can enjoy the first 6 months of your annual blue Sport subscription for free.