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Marketing support for merchants

Show that American Express Cardholders are welcome at your store with our free promotional items and by showcasing your business on the American Express Selects and Shop Small platforms.


Becoming an American Express partner pays off

  • Over 530,000 American Express Cardholders in Switzerland.
  • 38% of American Express Cardholders are from abroad.
  • American Express Cardholders spend 51% more money annually.

Our cardholders get information on American Express Selects

Each year, almost 100,000 American Express cardholders visit the Selects website in search of inspiration and exclusive preferential offers from our partner companies. Take advantage of this opportunity and apply for a free place in our "New partners".

Impress with a special offer 
Get even more attention from our cardholders with an exclusive special offer. We publish your special offer free of charge on American Express Selects.

Take advantage of this opportunity and join in 
Simply send your attractive, limited special offer (text and image contribution) to us by email at partner.business@swisscard.ch. We will then contact you.

We take care of the translations and place your offer within about 14 days. The offer is activated free of charge for you. You only pay the costs entailed as part of your advertised promotion (e.g. a complimentary overnight stay or an offer for a complimentary dessert).

It’s worth joining in

Take advantage of this opportunity and register as an American Express acceptance partner.

Web shop for American Express partners

You will find many useful items for daily business and the American Express logo on your door also acts as a seal of approval for high quality and excellent service. Order now for free!

Experiences of our acceptance partners


Zürcher Verkehrsverbund

Ms. B. Andenmatten, Digital Channels ZVV

"The collaboration with American Express is very satisfactory. The marketing team is reliable and results-oriented. We have been able to achieve great results with various free marketing activities. We look forward to continuing our successful partnership."


AlpenGold Hotel

Mr. Jesús Pol Riestra, Sales Manager

"The cooperation with American Express was extremely positive. The marketing services impressed us and the results achieved were extremely satisfactory. We appreciate the reliable cooperation. American Express can definitely be recommended."



Mr. Herr Antonio Giammarinaro, Head of Sales Switzerland

"We would like to express our appreciation for our partnership cooperation with American Express. A heartfelt thank you for this! We look forward to continuing our successful partnership and recommend you without reservation."


Tschuggen Collection

Mrs. Wagner, Sales Manager, Tschuggen Collection

"Professional, uncomplicated and reliable. We very much appreciate our long-standing, cooperative partnership with American Express. A big thank you for that! We look forward to further cooperation and will definitely recommend you to others." 


Nicoletta Müller Innovation

Ms. Nicoletta Müller, Innovation, Sales & Marketing, Zurich

"We advise and accompany a wide variety of customers, such as Zurich City Hotels or Peaks Place Aparthotel & Spa, which we regularly promote via American Express Selects. We very much appreciate the professional and always solution-oriented cooperation with the American Express Selects marketing team."



Ms. Giger, Project Manager Marketing & PR, ClubGolf

"The collaboration with American Express was a real highlight. The marketing services are excellent and target group oriented. We were very pleased with the results and look forward to further collaboration."




Ms. Valerie Viollaz, Founder, Viollaz

"Above all, we really like the use of the free marketing opportunities as part of our partnership. The marketing team is very customer-oriented and the collaboration went smoothly. We can highly recommend the collaboration to everyone."




Swiss Bedding

Mr. T. Bozkaya, Management Swiss Bedding 

"The professional, uncomplicated and reliable partnership is worth a big thank you to us. We look forward to further successful projects in the future and can definitely recommend American Express."


Man's World

Ms. Leutenegger, Division Manager Sales and Communications

"The integration into the American Express "Selects Newsletter" was a great highlight for us. We were able to reach a large number of customers as a result. As a partner, we benefit from many advantages and look forward to further cooperation."

Shop Small

We are convinced: Life would be far less vibrant in our neighborhoods without small stores and restaurants. Whether they serve as meeting places, providers, advisers or sources of inspiration, local merchants are at the heart of every neighborhood. With Shop Small, we campaign together for small stores to protect and promote diversity. You too can become part of Shop Small.

American Express Selects

The unique American Express member program has lots of surprises in store for you. Benefit from special offers. A free aperitif at a restaurant. A discounted concert ticket. A hotel upgrade.

More services for merchants

American Express card acceptance

You can look forward to particularly good customers and a wide range of marketing channels.

Information on card acceptance

Good business with affluent customers. A lucrative world opens up to you as an American Express acceptance partner.

Services and support

We are there for you – in person and with concrete solutions: so that your cashless payment transactions run securely and efficiently.