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When spring takes center stage

Clear the stage for the sunnier time of year – with highlights from the worlds of sport, culture, entertainment and gastronomy. Spring can certainly be varied!

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A double dose of World Cup fever

It only happens every four years: Two of the most spectacular team sports crown their world champions. And joining in with all the action: Switzerland. Our national team is aiming for the title in both tournaments – and this time around, one of these international sporting highlights isn’t taking place elsewhere in the world, but on our very own doorstep. And that means it’s high time to get warmed up! For the Ice Hockey World Championship from May 15 to 31, 2026 in Fribourg and Zurich, and for the Soccer World Cup from June 11 to July 19, 2026 in the USA, Canada and Mexico.

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Ice Hockey World Championship

The action gets going with the men on the ice – with the 16 best national teams from the top division and enthusiastic fans from all over the world catering for a month of thrilling action. The matches will be played in brand-new arenas that are otherwise home to HC Fribourg-Gottéron and the ZSC Lions. A summary of the schedule of matches is available here; tickets are available to purchase from Ticketcorner

To make the World Championship into a genuine festival, the host cities of Fribourg and Zurich will be adding to their arenas with official fan zones – complete with big screens, rhythmic beats and tasty street food. Fribourg will be taking the atmosphere even further into the city center: with an additional fan zone on Georges-Python square featuring public viewings and everything else that hockey fans love. Information on the venues and travel details are available in the official fan guide.

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Soccer World Cup

No sooner has the final whistle blown for the last ice hockey match than the puck is swapped for the round leather ball: at the 2026 Soccer World Cup, taking place from June 11 to July 19 in the USA, Canada, and Mexico. While it’s a long-haul flight away, being in the right place in Switzerland can still feel like being in the heart of all the action: at the public viewing at the Maag Areal in Zurich-West, for example. When the Soccer World Cup kicks off, the industrial area will transform into a stadium once again – complete with a 20 m² full HD projection, additional big screens, and a wide range of food options and bars.

A great atmosphere can also be expected at the public viewing at Strandbad Sursee: The LED screens, comfy seating and standing areas, not to mention the lush vegetation, transform the location into a summery football lounge. A stylish VIP area will also be available. For those seeking home comforts, however, all the action can easily be enjoyed in their own four walls. For example, with a Samsung TV with a 25% discount – exclusively available to American Express Cardholders.

Wherever you decide to enjoy the soccer, the official tournament website will keep you in the know – with daily updates and the current schedule of matches.

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The tennis season gets under way

The game with the felt ball will soon be having its big moment again. The 125th French Open, from May 18 to June 7, 2026 will see the Stade Roland-Garros in Paris transformed into a stage for first-rate matches on clay courts. The defending champions in the singles competition are Carlos Alcaraz and Coco Gauff, in doubles Marcel Granollers / Horacio Zeballos and Sara Errani / Jasmine Paolini, and in mixed doubles Sara Errani / Andrea Vavassori. Spectacular tennis theater is guaranteed.

By the way, did you know that tennis is considered one of the "most complete" sports? This means that almost no other sport challenges and promotes body and mind so thoroughly – while remaining surprisingly gentle on the body. Sounds interesting? Swiss Tennis has put together some interesting health-related facts about the sport of tennis. A small detail with a big impact: The correct racket stringing determines the accuracy – and also relieves the strain on the arm. And something else good to know: At Tennis Factory in Aarburg and Wallisellen, American Express Cardholders get a 50% discount on their next racket stringing.

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The biking season begins

The biking season is set to start – and has an action-packed schedule in store. Things get under way at the Bike Festival Riva del Garda from May 1 to 3, 2026 at Lake Garda. It’s one of Europe’s biggest mountain bike events and traditionally marks the start of the international biking season. Those eager to discover the latest trends, put bikes to the test and sample some racing are able to do so here.

Cycle Week Zurich, from May 28 to 31, 2026 has something in store for every cycling enthusiast. Taking place between the Europaallee and Campus Brunau, Switzerland’s biggest cycling festival showcases the latest trends in the industry. And for those eager to put their new gear to the test on fresh trails amidst beautiful natural scenery, the Green Days at Reschen Pass in the "three countries region" bordering Switzerland, Austria and Italy, offer the perfect start to the cycling season. Additional bike highlights are available here.

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Art, culture and entertainment

Art, culture and entertainment also come under the influence of spring. This is evident in the inspiring events and new formats – such as the Lucerne Festival Pulse from May 8 to 17, 2026, which spans Bach all the way through to contemporary music. Its key theme is "Time and Space", which will be brought to life through Víkingur Ólafsson’s Goldberg Variations and accompanied by a light installation by Olafur Eliasson. The program includes solo concertos, chamber music, orchestral works, and contemporary pieces performed by acclaimed ensembles and soloists. Tickets are available through the festival website.

This season’s Art Basel, from June 18 to 21, will once again be providing in-depth insights into the international art scene. This cutting-edge art fair has maintained a keen sense for emerging trends – and continues to captivate an international audience with 250 leading galleries and works by more than 4,000 artists.

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World premiere in Zurich with a special offer for American Express cardholders

This spring, fans of Hollywood icon Marilyn Monroe – and all who appreciate multimedia presentations – can look forward to a world premiere. An immersive exhibition has been created in honor of the blonde legend – about fame, freedom, autonomy and the life of a woman who was ahead of her time: Becoming Marilyn Monroe at Lichthalle Maag, Zurich. The exhibition runs until June 28, 2026. American Express Cardholders benefit from a 20% discount on weekdays.

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A delightful experience in the Schaffhausen Pinot Noir region

For those who prefer a more relaxed start to the warmer time of year, the 24th Gourmet Festival, running until May 30, 2026, provides the perfect setting. Some 24 culinary destinations in Schaffhausen’s Blauburgunderland – from Osterfingen to Steckborn, ranging from GaultMillau-rated restaurants to eateries serving traditional Swiss cuisine – will pamper guests with multi-course menus created especially for the festival. Further information is available on the festival website.

That’s how to enjoy the spring!

We hope you have a wonderful spring.

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