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Our top 5 Swiss winter dreams

Five destinations, five personalities. Discover our hit parade of winter dreams in Switzerland. And a surprise guest with nothing to prove – the very reason why it’s so convincing.

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1st place: Matterhorn Ski Paradise Zermatt, Valais

Skiing and snowboarding 365 days a year at more than 3,800 meters above sea level: Our top pick is the highest altitude ski resort in the Alps, the Matterhorn Ski Paradise in Zermatt. This is a place in which both snow and breathtaking views are guaranteed. Nestling between 38 four-thousand-meter peaks and 14 glaciers, it features one of the most impressive mountain panoramas in Switzerland.

In addition to a superb sports and nature program, the gastronomy here is exceptional, from cozy mountain inns to five-star restaurants which serve international gourmet cuisine. The Zermama Bistro is especially varied, offering dishes ranging from traditional "rösti" sautéed potatoes and moules frites through to tom kha gai soup and water buffalo goulash. Also good to know: Guests who choose to stay at the Hotel Zermama for two nights and pay with an American Express Card get a voucher worth CHF 150.- for food and drinks.

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2nd place: St. Moritz-Corviglia, Graubünden

Corviglia, above St. Moritz, is thought to be one of the sunniest ski resorts in the Alps. Its southern exposure and open topography ensure plenty of sunshine above the valley fog, also in the winter. And for those who haven’t had their fill of skiing on the 120 kilometers of pistes during the day, the longest illuminated piste in Switzerland awaits in the evening: 4.2 kilometers of pure skiing fun. Those seeking peace and quiet, as well as families, will find relaxed, enjoyable pistes on Furtschellas with stunning views of the frozen Lake Sils. Incidentally, Corviglia is also a great starting point for unforgettable winter hikings.

Whether central or secluded: St. Moritz can offer a special hotel to suit almost every taste. The Hotel Reine Victoria, for example, an Art Nouveau gem situated a stone’s throw from the ski lifts. If you pay with your American Express Card, you’ll benefit from a 20% discount when you stay at this hotel for two nights or more. Or the Carlton Hotel St. Moritz, a 5-star hideaway with a first-rate spa. If you stay at this hotel, you will also receive a spa voucher worth CHF 150 per person and stay upon payment with your American Express Card.

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3rd place: Flims Laax, Graubünden

The Flims Laax ski resort is one of the most vibrant hotspots in the European freestyle scene. World-class snow parks, halfpipes and a superpipe make Laax a meeting place for anyone eager to experience winter in an especially sporty and progressive way. More relaxed options are also available, however: Sweeping, high plateaus and light-flooded forest routes are to be found away from the groomed pistes, providing a varied winter landscape that attracts freeriders and ski tourers alike. The experience is further complemented by the modern lift facilities and a noticeable commitment to combining winter sports responsibly with climate protection. Nine inspiring tips for the perfect stay in the Flims Laax winter destination are available here.

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4th place: Arosa Lenzerheide, Graubünden

Framed by the wild mountain scenery of the Schanfigg valley is the largest interconnected ski area in Graubünden: Arosa Lenzerheide. At its heart is the impressive gondola lift that connects Arosa and Lenzerheide and which is an experience in itself. Spanning two valleys, it offers access to seemingly endless pistes as well as any number of mountain restaurants and cozy inns.

Arosa Lenzerheide is also considered particularly friendly to families: With several children’s areas, family pistes, snow parks for children, and attractive family discounts on ski passes, guests of every generation are able to find something to enjoy. An unexpected highlight away from the pistes is Arosa Bear Sanctuary, a home for rescued bears.

Our additional tip: Those who want to add a touch of James Bond glamor to their visit to the region should stay at the Tschuggen Grand Hotel – and benefit from a 20% discount on all spa treatments when paying with an American Express Card. Exclusive advantages also await you at the Valsana Hotel Arosa, where you can enjoy three nights for the price of two.

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5th place: Gstaad, Bernese Oberland

Gstaad is famed for its unique balance of alpine authenticity and discreet luxury. Despite attracting illustrious visitors from all over the world, the village has retained its rural character. This exclusive resort consciously prioritizes tranquility, discretion and classic elegance, while never being unnecessarily showy and pretentious. This makes Gstaad ideal for taking a leisurely stroll through its car-free center, past the select boutiques, historic chalets and inviting cafés – and also for gliding serenely down its world-class pistes. Whatever you decide, the atmosphere in this place is truly unique.

Located just a short walk from Gstaad and the Glacier 3000 high-alpine ski and winter resort is The Glacier Hotel. In close proximity to lakes, forests and alpine hiking trails, the hotel is the ideal place at which to relax and connect with nature. With your American Express Card, you benefit from a 20% discount on all guest services at The Glacier Hotel.

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Additional tip: Brigels, Graubünden

Small but perfect – and with a surprising offering: That’s how Brigels ski area charms its visitors. Bathed in sunshine on a high plateau in the Surselva region of Graubünden, it also offers a luxury only available at a few ski resorts in Switzerland in this day and age: space! Here, winter in the mountains is intentionally experienced at a more relaxed pace, on well-organized pistes with plenty of space and a laid-back atmosphere. At the same time, you don’t have to miss out on anything: Around 40 kilometers of pistes, 20 of which with artificial snow, as well as slopes up to seven kilometers in length, ensure winter sports enthusiasts always find what they’re looking for. Away from the slopes, winter hiking trails, cross-country ski trails and snow-covered landscapes invite visitors to unwind. Welcome to an alpine gem which is a far cry from the hustle and bustle.

The La Val hotel, a stylish hideaway, celebrates peace and space as true luxuries. In addition to tastefully and comfortably furnished rooms, a 680 m² spa area invites you to unwind and let go, even if it’s just for a while. Your exclusive advantage: As an American Express Cardholder, for stays of two nights or over, the hotel will give you a voucher worth CHF 150.- for food and drinks.

Even more secret tips

Would you like some more secret tips? Discover our 7 secret tips for winter getaways in Switzerland. Available now in the AMEXperience magazine.

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