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A lively tour de l'apéro through switzerland

The apéro is possibly one of the most Swiss traditions – even though it originally hails from France. Discover the best ways and places in which to celebrate it here.

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The fascinating history of the apéro

Some words reveal a great deal about what they represent. 

"Apéro" is one such word. This abbreviation of the French word apéritif traces its origins to the Latin word aperire, meaning "to open". It originally referred to one’s appetite. 

An apéro opens up far more than that, though: It’s an occasion when conversations get underway, friendships deepen, and the transition from working day to evening takes place seamlessly. Few other rituals start quite so effortlessly.

The fact that the apéritif evolved into far more than just a pre-meal drink is mainly due to the French cafés and bars of the 19th century. Its origins, however, go back far further. The Greek physician Hippocrates, for example, recommended people drink a herb-infused wine to prepare the stomach for a meal. Centuries later, France turned this ritual into a social event which eventually conquered Switzerland. 

Today, this ritual of enjoyment is such an integral part of daily life in Switzerland that you could be excused for thinking it had been invented here.

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The apéro as the star of the evening

The apéro is an art that requires relatively little: a nice drink, something tasty to share, and a place where nobody is watching the clock. And that place is often closer than you might think: A table in your garden, a balcony, or even a kitchen with the windows open can suffice. All as long as the ingredients are right, of course.

A simple rule applies to a successful apéro: It isn’t the quantity that counts, it’s what’s offered. Contrasts are important: something salty, something savory, something creamy, something crunchy. Think marinated olives, grilled peppers, a wedge of aged cheese, prosciutto, air-dried beef, perhaps a few nuts. And, of course, bread, ideally still slightly warm. Suddenly, whether dinner follows or not matters far less. With the right selection, the apéro platter becomes the star of the evening.

For those who prefer not to leave anything to chance with their at-home apéro, the best place to find ingredients is where quality has a long tradition. H. Schwarzenbach in Zurich’s old town has been a go-to address for gourmet foods since 1864. Antipasti, truffle products, apéro pastries and choice delicatessen make every apéro into a little journey of discovery. 

At Au Petit Comestible in Geneva, Italian and French specialties await your discovery. The Mercato vado e torno in Dietikon and the Italian delicatessen store Ferrari in Bern also stock best-quality specialties that are certain be talked about for a long time.

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Say cheers – drinks for every taste

The right kind of apéro deserves the right kind of glass. And when it comes to what should be served in that glass, there are more right answers than you might think. The classic remains the Aperol Spritz – orange, slightly bitter, reliably summery. The Hugo, with elderflower syrup and mint, is its elegant sibling. For those who prefer something more refreshing, however, Migusto has a great selection of summery cocktail ideas, both with and without alcohol – including a fancy raspberry drink with gin and a refreshing Peachy Sunshine that really lives up to its name. A selection of the most popular summer cocktails from Swiss bartenders offers refreshment from the classic to the exotic.

Those who prefer to abstain from alcohol altogether don’t have to compromise either: In recent years, the world of non-alcoholic cocktails has taken stylish shape. The trend even has a name: mocktails. Betty Bossi lists surprising recipes that are sure to get the conversation going, even without alcohol. For example, a Virgin Mojito. On this note, cheers!

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The best place for an apéro? Your home!

A balcony can sometimes become a popular place to enjoy an apéro more quickly than you might think. A balcony, a garden table under a parasol or a quiet corner in the garden are more than enough. In many cases, what’s lacking isn’t space, but simply a few fresh ideas and the right kind of setting. 

Whether elegant lounge furniture, a stylish hanging chair or a romantic garden swing: It’s often the smaller details that instantly transform a garden or balcony into a favorite summertime spot.

Beliani stocks a wide range of garden furniture and inspiring accessories to suit every style. Also good to know: American Express Cardholders benefit from a discount of CHF 100 on purchases of CHF 499 or over. 

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An apéro with water views

There are terraces where the first glances aren’t drawn to the delicacies on the table, but to the water. On hot summer’s days in particular, the view of a lake or river can feel like the first refreshing moment of the evening. Switzerland is home to many places where an apéro, culinary delights, good conversation and excellent views are equally memorable. And some are particularly special.

For example, the Parkhotel Delta in Ascona, where the Maggia flows into Lake Maggiore. American Express Cardholders benefit from a 20% discount on overnight stays here. 

Or the Hotel City Lugano: With your American Express Card, you enjoy three nights for the price of two – including unspoilt views of Lake Lugano. 

A stay at the Hotel Marina Lachen, right on Lake Zurich, is equally rewarding. There, the view of the marina provides a very special setting for an apéro – as an American Express Cardholder, you also enjoy exclusive advantages here.

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Where the mountain air makes you yearn for an apéro

Those who combine an apéro with a walk are doubly rewarded. A bracing hike provides for fresh mountain air and rosy cheeks, while a cold drink and some tasty snacks taste even better afterwards. Sometimes, that’s all you need for the perfect summer day.

If you feel tempted, Engadine is the ideal setting. Around the Grand Hotel Kronenhof in Pontresina, hiking trails wend their way through larch woodland and meander up to shimmering mountain lakes. American Express Cardholders benefit from a CHF 150 Food & Beverage voucher with a minimum stay of one night. 

Equally appealing is a stay at The Chedi Andermatt, where numerous hiking tours start on the hotel’s doorstep – also including a CHF 150 Food & Beverage voucher with a minimum stay of one night. 

For those who prefer to explore the Vaud Alps, the Chalet RoyAlp in Villars is the ideal starting point for hikes. American Express Cardholders benefit from three nights for the price of two.

That’s how you do an aperitif!

We wish you a wonderful aperitif and a fantastic summer!

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