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Best of 1 August: How Switzerland celebrates in style

For many Swiss people, 1 August is more than just a public holiday. It is a symbol of home, freedom, and unity. We show you how to celebrate Switzerland’s National Day 2025 in style, with enjoyment and unforgettable moments.

Drei Schweizer Weggen mit kleinen Schweizer Flaggen.
Written by Redaktion AMEXperience 10.07.2025

The meaning of 1 August: Why does Switzerland celebrate its National Day?

1 August commemorates the pact of 1291, considered the founding act of the Swiss Confederation. In the historic Federal Charter, the original cantons of Uri, Schwyz and Unterwalden united – a symbol of the beginning of a free and self-determined state.
Today, people all over Switzerland celebrate with:

  • Bonfires on hilltops
  • Fireworks
  • Speeches and music
  • Family gatherings and barbecues

For many, the day represents what Switzerland stands for: diversity, closeness to nature and unity.

Tip: You can experience the history of the Federal Charter up close in the Federal Charter Museum in Schwyz.

Alphornbläser in traditioneller Kleidung spielen in einer Stadt.

Swisscard Media Info

Officially issued by Swisscard AECS GmbH 14.07.2025

Publisher: OlyaSolodenko

Rights: iStock for editorial use

Cuisine for 1 August: Recipes & ideas for a perfect celebration

Whether classic or modern – good food is an essential part of 1 August. Our culinary highlights combine tradition with refinement:

Cervelat with a twist

The national barbecue classic reimagined:
With truffle mustard, pickled radish and crispy herb bread.

Rösti waffles with herbed cream

Golden, crispy and ideal for sharing – served with fresh chive cream.

Vegan grilled raclette

With marinated mushrooms, potatoes and plant-based melting cheese – for modern gourmets.

Gruppe von Menschen beim gemeinsamen Abendessen im Freien.

Swisscard Media Info

Officially issued by Swisscard AECS GmbH 14.07.2025

Publisher: South_agency

Rights: iStock for editorial use

Wine tip

A fruity Pinot Noir from Graubünden or an elegant Fendant from Valais pairs perfectly.

With your American Express Platinum Card, enjoy up to CHF 100 credit* per year at Vergani. The credit is automatically activated on purchases of CHF 150 or more – online, in-store, or at Armando’s wine bar.

Top places for 1 August: Fireworks, views & atmosphere

Switzerland’s National Day is celebrated differently across the regions – sometimes festive with grand fireworks, other times calm, close to nature and rich in tradition. For those looking to experience 1 August 2025 in style, here are three special places that stand out for their views, ambiance and authentic character:

Farbenprächtiges Feuerwerk am Nachthimmel – festliche Stimmung zum 1. August in der Schweiz

Swisscard Media Info

Officially issued by Swisscard AECS GmbH 14.07.2025

Publisher: Elisha Terada

Rights: Unsplash for editorial use

1. Brunnen – Fireworks over Lake Lucerne

Watch the spectacular lake fireworks from a boat or enjoy a stylish dinner on the lakeside promenade.

2. Rütli Meadow – Birthplace of the Confederation

Accessible by boat and rich in history: this is where Swiss heritage and nature come together in a unique way.

3. Vals – Glamping & gourmet firelight

Boutique hotels in the Grisons mountains offer candlelight fondue under the stars.

Drei Schweizer Weggen mit kleinen Schweizer Flaggen.

Swisscard Media Info

Officially issued by Swisscard AECS GmbH 14.07.2025

Publisher: NRuedisueli

Rights: iStock for editorial use

Fun facts about Switzerland’s National Day

1. Not an official public holiday until 1994: Only since then has 1 August been a work-free day across Switzerland.

2. Symbolism of the bonfires: The fires originally served as warning signals in the mountains.

3. The evolving anthem: “Trittst im Morgenrot daher” is regularly debated – with modern alternatives proposed.

Frequently asked questions and answers

If you want to celebrate in an environmentally conscious way, choose regional products, sustainable decorations, reusable tableware, and avoid fireworks. Shared hikes, picnics or a dinner with local specialties are also stylish and sustainable alternatives.

Away from major events, places like Appenzell, Emmental, Jura or Ticino are ideal for peaceful outings, hikes and picnics. Many hotels and mountain restaurants offer special 1 August deals.

In many cities, traditional fireworks are being reduced or replaced by light shows, drone displays or bonfires. Reasons include noise protection, environmental concerns and fire safety risks. It’s best to check directly with your local municipality or tourism office.

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* The principal cardholder of an American Express Platinum Card issued by Swisscard AECS GmbH will receive a quarterly credit of CHF 25 which is paid into their card account, as long as they or the additional cardholder have paid for a purchase and/or a meal with a value of at least CHF 150 at Vergani with their American Express Platinum Card in a single transaction. This Shopping Benefit can be used for transactions in the Vergani webshop or in-store, and also applies to the consumption of food or drinks at the Armando’s by Vergani wine bar. Swisscard generally pays the credit into the principal cardholder’s card account within one week. This advantage applies from July 1, 2025 to December 31, 2026.

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Make more of 1 August with the exclusive benefits of the Platinum Card

Make more of 1 August with the exclusive benefits of the Platinum Card