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Whatever Man

Clothes for a casual and adventurous lifestyle: "Whatever Man" fashion reliably accompanies you to the highest mountains and to the deepest lakes.


Live it. Wear it. Share it.

Three friends traveled through North America, where they experienced adventures, met new people, and found their nonchalant lifestyle: They unknowingly laid the foundations for "Whatever Man" with snowboarding, skiing, parties and many other unforgettable experiences at the Whistler resort in Canada. Because the feeling of freedom, independence and unlimited possibilities can be found today in their clothes: simple and clean designs, always functional and comfortable. Fashion for a full life.

Organic and cotton

"Whatever Man" designs its collections in Lucerne and has them produced in Portugal. Cotton fabrics and other materials are, wherever possible, certified organic. Because sustainability is at the heart of the "Whatever Man" lifestyle – and community. Elmar, Anja, Jann and other friends who love traveling outdoors and enjoy nature to the full, share the "Whatever Man" lifestyle. As ambassadors, they report on their personal adventures, which "Whatever Man" faithfully accompanies them on in spirit and substance.

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