Your key to gild your lifestyle
The American Express® Gold Card seamlessly pairs with your Alpian account, bringing you more flexibility and valuable benefits for both travel and daily life. Choose your favorite rental car with exclusive discounts at Rentalcars.com, enjoy your choice of three premium streaming services with blue SuperMax, and relax in style in over 1,300 airport lounges worldwide. Best of all, you'll earn Membership Rewards points with every purchase, turning your spending into future rewards.
Use the promo code AGALPIAN to get 30,000 bonus points in addition to the 15,000 Membership Rewards welcome points, plus half the annual fee (CHF 175)1 waived in your first year. Apply now and live life your way!
Secure your advantages
Membership Rewards Points
Turn your points into valuable rewards
For every franc you spend with your American Express® Gold Card5, you’ll get one Membership Rewards point credited to your account. Your points do not expire6 and can be used wherever, whenever you would like to spend them.
Turn points into miles
Turn your points into miles and use them for whatever you are planning to do next. Depending on the partner program, you can use it to book your next flight, vacation accommodations, or rental car.
Pay with Points
Pay with Points10: whether it’s your next weekly shopping trip or a gift to yourself, use your American Express® Gold Card at checkout and confirm that you want to pay using points for selected purchases in your Swisscard app.
Your Gold benefits
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Dining
Dining
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Streaming benefit
Streaming benefit
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Membership Rewards bonus program
Membership Rewards bonus program
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Rental cars
Rental cars
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Purchase Protection Insurance
Purchase Protection Insurance
Please refer to the General Terms and Conditions of Insurance for the American Express Gold Card to obtain the exact provisions (including sums insured and exclusions of liability).
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Airport lounges
Airport lounges
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Travel Insurance
Travel Insurance
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Hotels
Hotels
Documents and links
1 The welcome bonus of Membership Rewards (MR) points and the reduced annual fee for the first year is available to any applicant who has not been the (principal card)holder of an American Express® Platinum or Gold card issued by Swisscard AECS GmbH (“Swisscard”) within the last 18 months. The crediting of MR points is conditional upon card issue following an examination of the card application, and will generally occur within eight weeks of card issue. If the applicant terminates the card contract within 13 months of card issue, the MR points will be canceled without replacement or recalled and the applicant will become retrospectively liable for the regular annual fee for the first year instead of the reduced annual fee (CHF 350). Swisscard will either charge the difference to the card account or invoice it separately.
2 Swisscard provides an activation code, redeemable until December 31, 2026. The subscription fees for blue Sport are not applicable for the first 6 months, after which CHF 34.90/month (subject to price changes) will be charged by blue Entertainment AG. The partner’s general terms and conditions apply. Swisscard AECS GmbH does not assume any liability. Minimum contract 12 months with a notice period of 1 month.
3 The principal cardholder of an American Express® Gold Card issued by Swisscard AECS GmbH will receive a credit of CHF 25 to their card account once per quarter, provided they or the additional cardholder have paid for a meal of at least CHF 80 at a Swiss restaurant or delivery service participating in the promotion and paid with the American Express® Gold Card. Swisscard generally credits the card account of the principal cardholder within one week.
4 Access to Priority Pass lounges requires a valid Priority Pass membership card. The fees and General Terms and Conditions of Priority Pass Ltd. and the participating lounges apply. The services are provided by Priority Pass Ltd. For more information, visit Prioritypass.com. Swisscard AECS GmbH does not assume any warranty for offers and benefits of Priority Pass Ltd. and disclaims all liability. The principal cardholder receives complimentary access to the Priority Pass lounges twice per year; each additional admission costs USD 35.
5 Except for fees, interest, chargebacks, cash withdrawals, payments for money transfers and currency exchanges (incl. into monetary surrogates, such as cryptocurrencies, traveler’s checks and topping up cashless means of payment, etc.) or transfers to securities brokers, payments for services in connection with the card (e.g. optional insurance plans) as well as for gambling or any activities similar to gambling or games of chance.
6 As long as you have a valid American Express® card participating in the Membership Rewards program.
7 The discount is only valid when you pay with your American Express® Gold Card. It is cannot be transferred or accumulated and does not apply retroactively or to extras (e.g. child seats, navigation, additional drivers, deductible exclusions, young driver fees, etc.) and taxes. It cannot be paid out in cash. The person renting the car must be at least 21 years old. Some booking periods may not be eligible for the discount. The benefits are provided by Rentalcars.com and their General Terms and Conditions apply. Swisscard AECS GmbH assumes no liability for these benefits, which are generally available on a limited basis.
8 For the detailed Terms and Conditions (incl. insurance sums and liability exclusions), please refer to the Terms and Conditions of Insurance (incl. information for persons insured under the collective insurance), which you can find at swisscard.ch/terms-and-conditions or request from Swisscard AECS GmbH.
9 Up to CHF 3,000 per year will be compensated for repairs or replacement of purchased equipment. The purchased device must have a value of at least CHF 100 and must not be older than four years in case of damage.
10 These eligibility requirements apply to your participation in Pay with Points (additional cardholders do not benefit from Pay with Points).
11 The Alpian bonus is a bank credit of CHF 50 offered by Alpian. You will receive CHF 50 credited directly to your Alpian bank account at the end of the first quarter after the issue of your Gold Card card as long as you maintain your banking relationship with Alpian. After your card is issued, details on how to obtain the bonus will be provided by Swisscard AECS GmbH within eight weeks.
12 Card members benefit from a combined discount of up to 30%. This consists of a Hotels.com discount of up to 25% (in accordance with the terms and conditions of Hotels.com), plus an additional 10% on eligible accommodation upon payment with the American Express® Gold Card.The discount is valid for hotel bookings in the period from October 1, 2025 to May 31, 2026 and for hotel stays until December 31, 2026. The advantage can be used an unlimited number of times during the course of the year. The offer is valid as long as availability lasts. The services are provided by Hotels.com L.P.; their General Terms and Conditions apply. Swisscard AECS GmbH does not assume any liability for these services, which are generally available on a restricted basis. In using this advantage, you enter into a contract with a third-party provider. The terms and conditions of the third-party provider apply. Swisscard AECS GmbH is not a party to the contract and assumes no liability for either the booking or the services provided.