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Private Customers

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Welcome AmEx Guests

More revenue opportunities in hospitality, gastronomy, and leisure.

Consultation appointment

Your benefits

  • Low fee – no extra costs
  • 47% international guests
  • Our team in Switzerland – always available for you

Look forward to valuable customers

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More revenue

American Express customers typically spend twice as much as other credit card users in Switzerland.

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Loyalty programme

With our exclusive loyalty programmes, your customers earn points while you increase your revenue.

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Increased customer frequency

Studies show our cards are used 1.5 times more frequently, and customers return more often.

Personal consultation

If you have more questions, simply leave your contact details – we’ll get back to you within 48 hours (Mon–Fri).

Request a callback

More information on acceptance

  • Marketing support

    Your business in the spotlight – with our solutions

    • American Express Selects – Showcase your business on our website
    • Shop Small – We promote local businesses with their own dedicated presence
    • Free promotional materials – Show that American Express Cards are welcome
    Learn more

  • Technical requirements

    Set up American Express in just a few steps

    • On site – Requires a payment terminal from a provider
    • Online – American Express works with all common payment interfaces (PSPs)
    • Support – Find an overview of compatible providers here
Testimonials

What our tourism partners say

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Televerbier

«With American Express, we reach high-spending customers from both home and abroad. We also appreciate the availability of the Swiss customer service.»

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Hotel Alpenland

«Professional, straightforward, and reliable. We greatly value our long-standing partnership with American Express.»

 

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MagicPass

«Through the partnership with AmEx, we were able to promote our offer through their newsletter in a targeted way and measurably gain more customers.»

Video: Appenzeller Huus

Your Questions – Our Answers

For merchants with an annual American Express turnover of up to CHF 100,000, the fee is 1.95% (e.g., retail or restaurant). For hotels, it is 2.40%.

Payouts are generally made within a few business days – transparent and viewable at any time via myAccount.

No. The conditions are identical, regardless of whether your guests pay with an American Express card issued in Switzerland or abroad.

AmEx Selects is the American Express offers platform where cardholders can discover exclusive deals. Through it, you reach over 360,000 visitors annually and around 260,000 newsletter recipients per month with an open rate of about 60%. Your offers are integrated free of charge and attract new customers.

Your next steps

  • Apply for acceptance online: Fast and easy in just a few steps for companies based in Switzerland.
  • Personal consultation: If you have more questions, simply leave your contact details – we’ll get back to you within 48 hours (Mon–Fri).
Application form
Request a callback