Switzerland – the beating heart of skiing
There are very few countries around the world where skiing is as popular as it is in Switzerland. Over one-third of the Swiss population lets off steam on more than 7,000 kilometers (4,400 miles) of ski runs – during the winter holidays, Switzerland is still the undisputed original destination!
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The mountain of mountains
At the foot of the Matterhorn lies Zermatt, and its growth as a tourist destination is closely linked to what is probably the most famous mountain in the world. The car-free holiday resort has retained its authentic character and offers almost unlimited opportunities for excursions.
In the past, oenology (the science of wine production) was a firmly maledominated profession – in part because
winemaking used to be associated with hard physical work. In recent years, however, women have taken charge of an increasing number of wine cellars.
Dazzling St. Moritz and its neighbors
The Engadin-St. Moritz holiday region lies on the southern side of the Swiss Alps, 1,800 m above sea level on the “roof of Europe”. Thanks to the unique harmony of its lakeland scenery, Engadin-St. Moritz is known worldwide as the “Festival Hall of the Alps”.
A village with big-city charisma
Nestling on a sun-drenched plateau high above the Rhone valley, 1,500 m above sea level, the neighboring villages of Crans and Montana form one of the largest holiday destinations in the canton of Valais. The impressive views over the chain of peaks from the Matterhorn to Mont Blanc and a multi-faceted, year-round range of activities make these twin towns a highly desirable destination.