Innovation and excellence – at a pace
Since its beginnings in 1888, the traditional family-held Bucherer company has become one of the most famous venues in Switzerland for watches and jewelry. Pursuing the out of the ordinary is clearly a priority for the company. Bucherer recognizes new trends and sets them – and has the courage to be different. Here every connoisseur of watches and jewelry will find their own new favorite.
Famous success story
A special milestone in the company’s history: In 1924 Ernst Bucherer, the son of the founder of the company, established a partnership with Rolex founder Hans Wilsdorf, and took the watch brand – at that time relatively unknown – into the Bucherer product range. Today Rolex is one of the most well-known watch brands in the world and the Houses continue to cultivate a close partnership.
At the forefront
Bucherer is now the leading and the largest watch and jewelry company in Europe. In this House, rich in tradition, the most comprehensive selection of Rolex watches awaits you, as well as a wide range of luxury watches from other well-known brands. Let the diverse range in the Bucherer online shop inspire you: bucherer.com
