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American Express® Gold Card

Gold, redesigned in rosé

For a limited time only: the American Express Gold Card as a metal card in Rose Gold design with 40,000 MR points.

Secure your advantages

  • For a limited time only: available until December 17, 2025
  • Exclusive: now available as a metal card in Rose Gold design
  • 40,000 instead of 15,000 Membership Rewards welcome points
  • Half the annual fee in the first year: CHF 175 instead of CHF 350
  • Up to CHF 100 credit per year for spending at a restaurant or delivery service of your choice
  • 6 months of blue Sport for free
  • For your road trip: 10% off on Rentalcars.com
  • Save up to 30% on hotels at Hotels.com: Travel more, pay less

Your lucky Rose Gold

The American Express Gold Card is now available as a metal card in Rose Gold design for a limited time only – with all the Gold advantages. The Amex Rose Gold Card is with you everywhere you go: when you’re enjoying the neighborhood bistro that’s just opened, when dreaming of snorkeling on the coast of Sardinia, or when using it to buy gifts in small, local, trendy shops.

Apply for your Gold Card in the Rose Gold design now and receive our welcome bonus of 40,000 Membership Rewards bonus points1 and half of the first annual fee amounting to CHF 175.1

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Limited edition. Timeless style.

With the Amex Rose Gold Card, you can treat yourself to something extraordinary. It is now available as a limited edition for a short time only.

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Up to CHF 100 dining credit

Each quarter, you will receive a credit worth CHF 25 for a restaurant visit or a delivery service order.

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blue sport subscription for a special price

Your Rose Gold Card is the ticket for the 3-in-1 annual streaming sub. You’ll get it at half price in the first year, saving you CHF 149.40.

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Up to 30% off at Hotels.com

Whether it’s a city break, beach vacation or mountain adventure – book your hotel and pay with your Gold Card.

Do you prefer the classic look?

The Amex Gold Card is, of course, still available in its original design. For a short time only, it comes with 40,000 Membership Rewards points (instead of 15,000) and you only pay half the annual fee in the first year (CHF 175 instead of CHF 350)1. And you can enjoy all the Gold advantages when traveling and in everyday life. Even the classic card has a special sparkle. There wherever you are.

Membership Rewards Points

Turn your points into valuable rewards

For every franc you spend with your American Express® Gold Card5, you’ll get one Membership Rewards point credited to your account. Your points do not expire6 and can be used wherever, whenever you would like to spend them.
 

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10,000 Membership Rewards points

Disney+ voucher worth CHF 50

With Disney+ you can stream thousands of films and shows ad-free in high-quality picture and audio.

Discover more rewards 

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20,000 Membership Rewards points

Tefal Party crepe maker PY55E8

Ideal for up to six people: perfect for sharing sweet and savory treats with family and friends.

Discover more rewards

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30,000 Membership Rewards points

Samsonite Guardit Classy notebook backpack 15.6

Lightweight, sustainable design made from recycled materials and with a great interior layout – with this backpack you’ve got space for everything you need.

Discover more rewards

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40,000 Membership Rewards points

3rd generation Apple Airpods

Enjoy balanced sound with 3D audio, improved comfort, long battery life, and convenient features such as pressure sensor control and automatic device connection.

Discover more rewards

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50,000 Membership Rewards points

Pack Easy Genius cabin trolley S

This handy hard-shell suitcase is durable and high-quality, making it an ideal and timeless companion for business travel and weekend breaks.

Discover more rewards

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60,000 Membership Rewards points

GoPro Hero action camera

Hard-wearing, waterproof to a depth of 5 meters, yet extremely compact and very easy to use – for 4K videos, impressive photos and fascinating slow- motion recordings.

Discover more rewards

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80,000 Membership Rewards points

SWISS Flight Gift Card worth CHF 400

Whether it’s a surf camp in Ericeira, an adventure trip in Southeast Asia or a wellness break in Tyrol: SWISS flies to over 100 destinations worldwide.

Discover more rewards

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100,000 Membership Rewards points

Nintendo Switch OLED model

Whether it’s in TV mode, on the table, or on the go – play whenever, wherever, and with whoever you want. With the Nintendo Switch, flexibility and gaming fun are guaranteed.

Discover more rewards

Turn points into miles

Turn your points into miles and use them for whatever you are planning to do next. Depending on the partner program, you can use it to book your next flight, vacation accommodations, or rental car.

Pay with Points

Pay with Points10: whether it’s your next weekly shopping trip or a gift to yourself, use your American Express® Gold Card in the Rose Gold design at checkout and confirm that you want to pay using points for selected purchases in your Swisscard app.

Your Rose Gold moment

Now for a limited time only: the American Express Gold card in Rose Gold design and in metal. Get yours before December 17, 2025!


1 The welcome bonus of Membership Rewards (MR) points and the reduced annual fee for the first year is available to any applicant who has not been the (principal card)holder of an American Express® Platinum or Gold card issued by Swisscard AECS GmbH (“Swisscard”) within the last 18 months. The electronic card application must be received by Swisscard between November 11, 2025 and December 17, 2025. The crediting of MR points is conditional upon card issue following an examination of the card application, and will generally occur within eight weeks of card issue. If the applicant terminates the card contract within 13 months of card issue, the MR points will be canceled without replacement or recalled and the applicant will become retrospectively liable for the regular annual fee for the first year instead of the reduced annual fee (CHF 350). Swisscard will either charge the difference to the card account or invoice it separately.

2 Swisscard provides an activation code, redeemable until December 31, 2026. The subscription fees for blue Sport are not applicable for the first 6 months, after which CHF 34.90/month (subject to price changes) will be charged by blue Entertainment AG. The partner’s general terms and conditions apply. Swisscard AECS GmbH does not assume any liability. Minimum contract 12 months with a notice period of 1 month.

3  The principal cardholder of an American Express® Gold Card issued by Swisscard AECS GmbH will receive a credit of CHF 25 to their card account once per quarter, provided they or the additional cardholder have paid for a meal of at least CHF 80 at a Swiss restaurant or delivery service participating in the promotion and paid with the American Express® Gold Card. Swisscard generally credits the card account of the principal cardholder within one week.

Access to Priority Pass lounges requires a valid Priority Pass membership card. The fees and General Terms and Conditions of Priority Pass Ltd. and the participating lounges apply. The services are provided by Priority Pass Ltd. For more information, visit Prioritypass.com. Swisscard AECS GmbH does not assume any warranty for offers and benefits of Priority Pass Ltd. and disclaims all liability. The principal cardholder receives complimentary access to the Priority Pass lounges twice per year; each additional admission costs USD 35.

Except for fees, interest, chargebacks, cash withdrawals, payments for money transfers and currency exchanges (incl. into monetary surrogates, such as cryptocurrencies, traveler’s checks and topping up cashless means of payment, etc.) or transfers to securities brokers, payments for services in connection with the card (e.g. optional insurance plans) as well as for gambling or any activities similar to gambling or games of chance.

6 As long as you have a valid American Express® card participating in the Membership Rewards program. Products and services may have different equivalent values in CHF, which may change at any time. Certain products may also no longer be available. The Swisscard rewards shop’s Terms of Use apply.

The discount is only valid when you pay with your American Express® Gold Card. It is cannot be transferred or accumulated and does not apply retroactively or to extras (e.g. child seats, navigation, additional drivers, deductible exclusions, young driver fees, etc.) and taxes. It cannot be paid out in cash. The person renting the car must be at least 21 years old. Some booking periods may not be eligible for the discount. The benefits are provided by Rentalcars.com and their General Terms and Conditions apply. Swisscard AECS GmbH assumes no liability for these benefits, which are generally available on a limited basis.

8 For the detailed Terms and Conditions (incl. insurance sums and liability exclusions), please refer to the Terms and Conditions of Insurance (incl. information for persons insured under the collective insurance), which you can find at swisscard.ch/terms-and-conditions or request from Swisscard AECS GmbH.

9 Up to CHF 3,000 per year will be compensated for repairs or replacement of purchased equipment. The purchased device must have a value of at least CHF 100 and must not be older than four years in case of damage.

10 These eligibility requirements apply to your participation in Pay with Points (additional cardholders do not benefit from Pay with Points).

11 Card members benefit from a combined discount of up to 30%. This consists of a Hotels.com discount of up to 25% (in accordance with the terms and conditions of Hotels.com), plus an additional 10% on eligible accommodation upon payment with the American Express® Gold Card.The discount is valid for hotel bookings in the period from October 1, 2025 to May 31, 2026 and for hotel stays until December 31, 2026. The advantage can be used an unlimited number of times during the course of the year. The offer is valid as long as availability lasts. The services are provided by Hotels.com L.P.; their General Terms and Conditions apply. Swisscard AECS GmbH does not assume any liability for these services, which are generally available on a restricted basis. In using this advantage, you enter into a contract with a third-party provider. The terms and conditions of the third-party provider apply. Swisscard AECS GmbH is not a party to the contract and assumes no liability for either the booking or the services provided.

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Available as a metal card and in Rose Gold design for a limited time only

Available as a metal card and in Rose Gold design for a limited time only